Provenir today announced a technology agreement with Extraprise, a leading B2C and B2B database marketing and demand generation services agency, for its Big Data Listening and Engagement Platform. Extraprise will use Provenir’s Big Data Listening and Engagement Platform to power real-time listening and engagement for its B2B and B2C clients, across all channels, leveraging its SmartSource email marketing and automation platform. The Big Data Listening and Engagement Platform capabilities will be delivered as part of Extraprise’s i2i Marketing Services, involving cross-channel, digital marketing campaign strategy and execution.
"Brands today know that simply talking at customers is no longer enough, and Extraprise is bringing the future of customer engagement to its clients with Provenir’s solution,” says Mark Smith, Ph.D., President of Provenir's customer listening division. “We are pleased to work with Extraprise to deliver its customers the solution needed to create individual, intimate relationships with their customers in real-time. Extraprise’s clients have come to expect high-quality services, and this offering will deliver just that.”
This agreement is representative of the shift now underway across the marketing industry. Marketing is shifting from campaign-based approaches to ones that focus upon individual engagement and expertly designed customer journeys, across interactions and touch points. By orchestrating seamless experiences, rather than just marketing messages, and accounting for the context of an individual’s needs “in the moment”, brands can finally engage customers on their own terms.
“Real-time customer engagement is critical for our clients, and in Provenir we’ve found a technology partner that will enable us to provide these capabilities across every channel and virtually every industry,” said Paul Mandeville, Vice President of Strategy, of Extraprise Group Inc. “The combination of Extraprise’s Big Data and customer intelligence expertise, with real-time listening and customer engagement capabilities, will enable our clients to interact with each customer individually, as part of their customer journey.”