CFH Group has acquired a 50% stake in Tradimo Interactive, which owns the hugely successful online trading school, tradimo.com and the newly launched educational gaming company, tradimo play.
The acquisition, which has been negotiated over the last couple of months, maps onto CFH Group’s strategy of covering all areas of interest to brokers across the globe. The group already owns CFH Clearing, CFH Systems and Tradable. These organisations, like tradimo, are all market leaders and innovators in their fields.
Christian Frahm, CEO of CFH Group explains, “The companies in the CFH Group portfolio lead the way in terms of liquidity, technology and front end platforms. With the acquisition of 50% of Tradimo Interactive we can now also help brokers with their marketing needs.
“Tradimo Interactive, part of the Etruvian group, is a world class organisation, with a proven track record in attracting and engaging with huge global audiences - both people already interested in trading as well as bringing new people into an industry. I am very excited about the growth plans for tradimo and tradimo play. There are a lot of synergies with our businesses.”
Tradimo was set up by the team behind PokerStrategy.com, which resulted in over 7 million new poker players that had never considered poker before. Since its inception in 2012, tradimo.com has seen over 1.6 million users learn from their unique, easy and beginner friendly lessons and videos.
Last month, tradimo play launched, announcing a new game with the potential to attract millions of new traders into the retail FX industry. The mobile game-based app, only available through selected brokers, will be a powerful client acquisition tool, reducing acquisition costs and increasing conversion rates. DMM FX in Australia has already signed on as the first broker to offer it, with significant interest from many other brokers.
The game, which will launch in Q2 2015, won Most Innovative Product Award at the Forex Magnates London Summit, judged by some of the world’s most influential CEOs in the retail FX industry.
Enrique Guzmán, founder of Etruvian, comments “Having transferred the viral marketing techniques of PokerStrategy.com to the financial education environment, we have had global success in evolving tradimo, delivering a unique learning experience to traders. Our partnership with CFH Group sees two world class organisations coming together, empowering both of us and strengthening our capabilities and reach. The combined force of tradimo’s deep industry knowledge in viral marketing and education and CFH Group’s industry expertise and insight will undoubtedly result in an exciting future for us both.”
CFH Group is a global holding company that brings together exceptional people, ideas and resources within online trading services. Each of the individual companies in the group are powerful players within their niche sector and all seek to provide commercially-driven trading, technical and marketing solutions to financial institutions all over the world.