Investors show continued confidence in TraderTools as it reports record customer conversions in 2013
TraderTools Inc. (TraderTools), provider of the world’s most advanced FX trading platform, announced today that it has received a follow-on investment led by Edison Ventures after reporting its best year ever in terms of new customer conversions. A diverse array of banks and brokerages spanning four continents use TraderTools’ SaaS offerings.
“FX trading with fully disclosed, relationship pricing continues to generate incredible recognition in the regional banking community as the most effective means to service their clients,” said newly elected board member and Chairman Joe Allegra, General Partner at Edison Ventures. “TraderTools is well positioned to meet this growing demand.”
“Our ongoing interactions with banks and their liquidity providers verify the need for true one-to-one relationship pricing,” said Yaacov Heidingsfeld, Chief Executive Officer at TraderTools. “FXWeek reported that the FX market is ‘heading back to the 1990s’ as smaller, regional banks make a comeback and take back ground from investment banks. TraderTools expanded its customer base at an unprecedented rate in 2013, taking advantage of these trends.”