Citi Launches Total Touch Price on Bloomberg App Portal

New York - 15 April 2014

Investment Bank Pioneers use of Bloomberg App Portal to Reach Clients 

Citi has launched Total Touch Price, an electronic block pricing tool on the Bloomberg App Portal at {APPS TOTAL<GO>}. The introduction of Total Touch Price marks the first time a broker used the Bloomberg App Portal to deploy an application globally via the Bloomberg Professional service. Investors can now request bespoke prices for block orders on-demand as an integrated part of their workflow on the Bloomberg Professional service.

Total Touch Price is an enhancement to Total Touch, a block electronic execution platform that offers clients the ability to access Citi’s liquidity electronically in over 3,000 names, including US stocks, ETFs and equities in Latin America. Total Touch is already integrated with the Bloomberg Execution Management System (EMSX) and its IOI network. By incorporating the Total Touch Price tool on the Bloomberg App Portal, Citi extends its electronic trading services to its clients who use the Bloomberg Professional service.

“Total Touch Price enhances the level of electronic communication with our clients in relation to pricing real time blocks on an actionable basis,” said Sean Shanker, Director, Cash Products at Citi. “It will elevate block trading to a whole new level.”

“Citi recognized that integrating its block pricing tool with Bloomberg could help extend its services and tools to clients,” said Claudio Storelli, global business manager for the Bloomberg App Portal. “Traders can request block pricing details from Citi on-demand and then initiate trades easily using Bloomberg's execution management system as part of an integrated user experience."

“This tool will provide our clients with greater transparency into block pricing, and is specifically tailored to their specific order size, reducing information leakage signaling, and liquidity fade,” said Mani Singh, Director, Global Execution Sales at Citi.

Citi, the leading global bank, has approximately 200 million customer accounts and does business in more than 160 countries and jurisdictions. Citi provides consumers, corporations, governments and institutions with a broad range of financial products and services, including consumer banking and credit, corporate and investment banking, securities brokerage, transaction services, and wealth management.     

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