ElectroRoute selects Brady to manage its European power scheduling operations

London - 1 April 2014

Brady plc (BRY.L), the leading supplier of trading and risk management solutions for commodities, recycling and energy, announced today that ElectroRoute Energy Trading Limited, has selected the Brady Energy Scheduling Solution for power to support its European power scheduling operations.

ElectroRoute is a privately owned energy trading company that is rapidly expanding in the deregulating spaces of the international electricity and gas markets. The company was founded in Ireland by a team of energy market experts with over 50 years of experience in the wholesale markets and energy space. ElectroRoute specialises in international power-related commodity trading and prides itself on being able to expand its platform of trading innovation within an environment of control and prudent risk management. As a result of its continued trading expansion driven by new market entry, ElectroRoute needed a solution to support its international power scheduling activities across Europe.

Eamonn O'Donoghue, Head of Operations at ElectroRoute, commented: “Brady Energy Power Scheduling Solution for power provides us a proven market offering, and a flexible and robust tool which is most importantly scalable to meet our strategic growth requirements. With a careful evaluation process of the general functional support, TSO communication and overall European coverage readily available, ElectroRoute recognised Brady is unrivalled in this space with a very compelling solution.”

Continuing, he said: “Additionally, we felt that Brady’s true partnership approach coupled with the team’s unparalleled domain expertise and support in assisting us reaching our business goals, made Brady the obvious choice.”

Gavin Lavelle, CEO of Brady plc, commented: “We are delighted that ElectroRoute has selected the Brady Energy Scheduling Solution for our unquestionable market coverage, our ability for fast deployment, and to support their dynamic business growth strategy. We look forward to swiftly and successfully completing this project to add value and work flow efficiency to this new customer as soon as possible.”

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