Avention Strengthens Collaboration with SAP

London - 1 April 2014

Avention Solutions to Integrate with SAP® Cloud for Customer, Helping Organisations to Enrich Their Business Processes 

Avention, Inc., a leader in transformative sales enablement and business information solutions, today announced that as a result of a new agreement with SAP AG (NYSE: SAP) it will integrate Aventionâ„  solutions with the SAP® Cloud for Customer solution. Using Avention’s solutions with SAP Cloud for Customer will give companies access to Avention’s global B2B data and business insights while working with the cloud-based customer engagement solution from SAP, helping to increase business efficiency.

Organisations today are consistently looking for ways to improve their interactions with customers and prospects, and there is a demand for higher-quality data and insights that drive valuable action. Business professionals across industries are challenged with driving deeper engagement while attracting new customers. Avention solutions present a new way of looking at business data, by correlating it to traditional business information.  It also features the appropriate context to deliver new business insights that can be used to reduce research time, improve decision making and increase business execution.

The planned ability to access Avention solutions from within SAP Cloud for Customer is expected to give users invaluable information at their fingertips within seconds, harnessing the power of big data and the cloud while maintaining the ease of use and flexibility that customers are accustomed to. Interoperation between the SAP and Avention solutions is also expected to help users of SAP Cloud for Customer to leverage the core capabilities of Avention Conceptual Searchâ„ , Avention Business Signalsâ„ , Avention Ideal Profileâ„ , and Avention SmartListsâ„  within their day-to-day tasks, which will help improve their professional job effectiveness.


“Avention’s collaboration with SAP is a testament to our continued commitment to the organisation’s growing partner program,” said Jim Tinney, Director of Channel Sales at Avention. “We are excited and confident that the integration we are working toward will be able to provide customers with smooth interoperation and an excellent overall experience by combining these best-of-breed solutions. The proposed integration with SAP Cloud for Customer is another significant milestone in our work to improve the way professionals do business, regardless of industry or location.”

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