Fiserv is rolling out a new financial technology service that will help businesses improve the "efficacy of their customer growth and relationship-building efforts".
The customer predictive modelling solution is designed to provide more reliable business growth and results by leveraging insights from big data.
Users will get access to timely information that will then allow them to improve the success of marketing and performance management strategies within financial institutions.
Danny Baker, vice-president of financial and risk management solutions at Fiserv, said the difference between this solution and others is the "unique combination of data science and big data".
"It provides financial institutions with extremely valuable insights that can lower their direct marketing production costs," he added.
Indeed, Mr Baker claimed savings of up to 50 per cent are possible for some clients thanks to the accuracy of the information being provided to them, as it is particularly good for acquiring new business.
By Tony Aynsley