Survey Highlights Untapped Demand for Mobile Personal Cloud Services

Dubai - 6 March 2013

Survey reveals 80% consumer demand for personal cloud services

Gemalto (Euronext NL0000400653 GTO), the world leader in digital security has published a global survey that underlines the potential for mobile network operators to introduce their own cloud-based data backup & sharing services to their subscribers. The survey is showing a growth in the consumer demand for personal cloud services such as data back-up and content sharing. 77% of those surveyed agreed that security for their back-up solutions was vital. 80% said they would use cloud services if it was provided by their mobile operator and 60% of interested respondents accepted the need to pay extra for such services.

The personal cloud is one of the fastest growing areas of the mobile industry. Consumer awareness of cloud storage is rising, and usage is following suit. According to Gartner 7% of consumer content was stored in cloud in 2011, a figure set to grow to 36% in 2016. Estimates currently place personal cloud accounts worldwide at over 500 million.

Over 4000 respondents from around the world participated in the 2012 survey with a majority showing strong interest in back up and sharing services. Different end-user profiles were identified according to their backup and sharing habits. Groups included; digital learners, hesitating followers, techno pragmatics and cyber addicts. 50% of survey participants revealed that they have already experienced the loss of personal content with one in three people admitting that they still do not use any backup solution.

Gemalto has already supplied its LinqUs Cloud Backup solution for protecting contact data to over 140 million mobile users worldwide. LinqUs Cloud Backup is Gemalto’s new private file sharing and storage product and was showcased at the recent Mobile World Congress in Barcelonna.

The survey depicts that there is potential for mobile network operators to introduce their own cloud-based data backup and sharing services to their subscribers,” said Christelle Toureille, Middle East and Africa Marketing Director for the telecommunication division at Gemalto. “The response from participants confirms that there is a fear amongst mobile users of losing valued personal content such as contact details, and the results show that more than half the respondents had already suffered losses at least once. This is an untapped market.”

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