MIPIM To Strengthen Presence In Asia With New Format In Hong Kong And New China Trade Show In Shanghai

Paris and Cannes, France - 12 March 2013

Reed MIDEM, organiser of MIPIM and MIPIM Asia, today announces plans to develop MIPIM Asia in Hong Kong in 2013 and to launch a new event, MIPIM China, in Shanghai in 2014.

The 8th edition of MIPIM Asia will take place in the Grand Hyatt, Hong Kong and will focus exclusively on a high-level conference programme, premium networking opportunities and the popular MIPIM Asia Awards. The event will be a summit for leading real estate decision-makers operating throughout the Asia property market.

In the second half of 2014, Reed MIDEM, together with its sister company Reed Exhibitions China, will launch MIPIM China in Shanghai. Based on the successful MIPIM concept, MIPIM China will be a dedicated exhibition, conference and networking event for real estate professionals who are specifically interested in the Chinese market. Participants will include exhibitors and visitors from China and other countries.

"As a summit for real estate leaders, MIPIM Asia in Hong Kong will provide a unique platform for top executives and companies interested in real estate throughout Asia," noted Reed MIDEM Chief Executive Paul Zilk. "By introducing MIPIM China in 2014, we will create an event which is much more deeply focused on the enormous potential of the Chinese market," Zilk added.

Paul Beh, Reed Exhibition's President of South Asia, commented, "I am delighted that Reed Exhibitions China is teaming up with Reed MIDEM to introduce the MIPIM brand to China with this new event in Shanghai in 2014, and we have already received enthusiastic support from a number of Chinese real estate companies. The exhibition-based format in China will complement the summit in Hong Kong."

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