American Equity Investment Life Insurance Company utilizes Laser App’s In-Good-Order Capabilities in Expanded Partnership

Ontario, CA - 5 June 2013

Laser App Software, the premier provider of forms automation and management software for the securities and insurance industries, today announced American Equity Investment Life Insurance Company (American Equity), an industry leader in the development and sale of fixed index and fixed rate annuity products, has added its new business forms to the Laser App library for in-good-order processing.

Laser App integrates with over 30 different leading customer relationship management (CRM) and account opening systems, as well as 50 other core technologies used by American Equity’s producers, allowing the BGA to pull and replace peripheral technology as needed to create a continual custom platform to process eForms. These massive integration points combined with the In-Good-Order capabilities of Laser App, add value to form sets on Laser App through adoption and longevity, a critical differentiator for American Equity.

American Equity’s forms will be available to over 110,000 producers and staff using Laser App’s software, a meaningful distribution alignment between the two companies. In addition, American Equity has elected to use Laser App’s “smart form” functionality, which defines required form fields and helps prevent producers from advancing in the application process until completed in-good-order. Laser App delivers solid, quantifiable metrics to its carrier partners.

James Jones, Senior Vice President-Annuity New Business for American Equity commented, “One of our founding Principles of Excellence is to provide a high level of service, superior to our competitors, and having our forms available on Laser App’s widely used platform is another way we can achieve service excellence. We have been persistent in addressing the needs of our producers and see this platform as a way to make our offerings even more accessible to producers and our mutual clients.”

Robert Powell, Vice President of Sales & Marketing at Laser App added, “Producers want best of breed technology, tailored to meet their business needs and make their jobs easier. That’s what leads to high adoption rates and long-term use. American Equity has recognized that demand and responded to it by providing a strong technology infrastructure for its existing and future producers. By matching Laser App with the outstanding products that American Equity offers, we have developed a winning combination from which any Fixed Indexed Annuity producer can benefit, and American Equity should see a solid return from the get go.”

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