Analytics software company Fico, formerly known as Fair Isaac, has appointed Hayley Kershaw as its new vice president and managing director for Europe, the Middle East and Africa (EMEA). Kershaw previously headed the professional services team in EMEA, and will now run sales, services and marketing for FICO in the region.
Kershaw has more than 20 years of experience in financial services technology. Before joining Fico in February 2011, she was UK IT director for Ikano Financial Services. She has also led multi-million-pound IT and business transformation programmes for First Data International, Capital One, AMS (now CGI) and Barclaycard.
“Businesses and public agencies around the world are seeing the potential of analytics to help them engage more successfully with their customers,” said Kershaw. “Fico’s clients are at the forefront of this trend, actively exploring how analytics-driven Big Data, cloud computing and mobile communications can increase their success.”