Russia, Ukraine and Kazakhstan to follow
Citi (NYSE: C) continues to expand its global commercial cards footprint by adding Turkey to its market leading proprietary platform, further strengthening its offering throughout Europe, Middle-East and Africa (EMEA).
Citi has offered commercial cards in Turkey for some time, but migration onto Citi’s global platform enables both multinational and local clients to benefit from a globally consistent customer experience, unsurpassed global acceptance and digital tools that enable greater visibility of their corporate spend.
This development is in line with Citi’s strategy of offering a consistent experience for commercial card clients across all geographies.
Steve Robson, EMEA head of wholesale cards within Citi’s Treasury and Trade Solutions business, said: “Clients are looking to Citi more than ever to help drive efficiencies and standardisation. Our ever increasing regional and global footprint means we are able to provide a market leading, consistent offering across more than 100 countries throughout the world. Our launch in Turkey is the latest phase in Citi’s mission to deliver significant incremental value to our clients’ card programmes.”
Baris Tezcan, head of Treasury and Trade Solutions for Turkey, added: “Our clients will benefit from a sophisticated global offering, which addresses some of their biggest needs – efficiency in payments and processes and global visibility of spend. I am very pleased that we are able to transfer Turkey onto our advanced commercial cards global platform.”
Later this year, Citi intends to formally launch the platform in Russia, where certain clients are currently on a pilot programme. Launches are also planned in Ukraine and Kazakhstan before the end of the year.