Deutsche Boerse’s new cloud computing exchange for trading storage and capacity

2 July 2013

The Deutsche Börse Cloud Exchange AG is a new joint venture formed by the German stock exchange with Berlin-based Zimory GmbH to create the world’s first trading venue for cloud computing resources. Due to start in 2014 the new launch will work on testing its standardised trading platform for the rest of the year and its neutral offering, which gives access to numerous cloud providers for firms seeking outsourced storage and computing capacity.

The primary users for the new trading venue is expected to be large corporates, public sector agencies and other organisations such as research institutes that need additional storage and computing resources on demand, or have excess capacity that they would like to offer to the marketplace.

“Deutsche Börse is making it possible for the first time to standardise and trade fully electronically IT capacity in the same way as securities, energy and commodities,” said Michael Osterloh, a member of the board of the Deutsche Börse Cloud Exchange, when seeking to explain the rationale behind the new launch.

Standards For Trading Cloud Computing Capacity
As the claimed first international, vendor-neutral marketplace of this type, the Deutsche Börse Cloud Exchange will seek to set and monitor standards regarding the product offering, admission procedure, changes of provider procedures, and guaranteed purchased capacity confirmations. Clients will be able to choose capacity providers freely, as well as select the jurisdiction that will apply to the outsourced data. The product offering will initially include outsourced storage capacity and computing power, but may expand.

Product standards and technical provision will be developed in close cooperation with potential marketplace participants and related parties, ahead of the 2014 official launch. According to the exchange, these ‘beta’ parties so far include representatives from the traditional IT environment, national and international small-to-medium sized enterprises (SMEs) and large corporations from a wide range of industries: names such as CloudSigma, Devoteam, Equinix, Host Europe, Leibniz- Rechenzentrum, T-Systems and TÜV-Rheinland are all involved in these early stages.

“The cloud marketplace of Deutsche Börse offers companies a further choice to purchase top secure and tested cloud-services from T-Systems,” said Frank Strecker, head of the cloud business of T-Systems, at one of the launch participants. “Due to the high level of standardisation this [trading] will all be done with great speed and efficiency and with up-to-date prices.”

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