Spotlight Financial Marketing ("Spotlight") today announced its appointment by Alphakinetic to deliver its Glide Fund Manager campaign.
Alphakinetic provides flexible and robust fund management software to the investment management industry. Alphakinetic also specialises in cloud-based products and services designed for the financial services industry.
Spotlight will undertake a comprehensive positioning campaign for Alphakinetic, along with a series of a strategic outreach activity to support the company's Glide Fund Manager and Cloud Tools launch campaign.
"Spotlight has a great opportunity to work with industry professionals Jon Hodges and Scott Dowle, who have significant experience in building cross-asset trading and risk management platforms," said Simone Reid, UK Managing Director, Spotlight Financial Marketing. "Spotlight will leverage its significant investment management sector experience and contacts to insure that Glide Fund Manager and its associated products hit the right targets."
Jon Hodges, Co-Founder of Alphakinetic, commented, "Alphakinetic's overview of the financial technology space lead us to a unique way of delivering multi- asset fund managers the core functions they need immediately, whilst maintaining the flexibility to plug in everything else when required. Glide Fund Manager has been embraced by some significant funds, which we look to expand upon this year with the re-launch campaign, giving exposure to our Cloud Tools products and associated professional advisory services offering."