Hosted Content Management Systems Support Schwab’s Online Resource for ETF Education
Interactive Data Corporation, a leading provider of customized, hosted web services for financial institutions, today announced that it is providing hosted digital curation and publishing systems that support the Schwab ETF Education Exchange™
Built and hosted by Interactive Data, the Schwab ETF Education Exchange is a website that aggregates educational content, research and market insights from leaders across the ETF industry. Interactive Data’s content management infrastructure allows Schwab to manage and publish a wide range of third-party content alongside their own, and to deliver content to investors based on their self-identified level of ETF knowledge.
“The Schwab ETF Education Exchange is becoming a go-to resource for all types of ETF investors for obtaining free, objective education and intelligence from a broad range of sources,” said Beth Flynn, vice president of ETF platform management at Charles Schwab. “Interactive Data’s ability to manage an extensive range of data and content has helped to provide visitors to the site with a robust user experience.”
Interactive Data designs, builds and operates comprehensive Web-based solutions and applications that integrate global financial information and proprietary content. Data can be aggregated from a broad range of information providers, along with client-proprietary content, and integrated into customized and fully-hosted portal and terminal solutions. Interactive Data’s offerings support key business objectives, include compliance, decision support and client service.
“We are pleased to team up with Schwab to help provide the industry with a comprehensive online aggregation of ETF educational resources and tools,” said Bill Chambers, Vice President and General Manager of Interactive Data Wealth Management Solutions. “This relationship underscores our advanced capabilities in content aggregation and management, customization and infrastructure support for large-scale financial information systems and applications.”
Through Interactive Data’s content and web hosting platform, contributors to the Schwab ETF Education Exchange can submit content for consideration and track their submissions. The site’s editorial board can then review, comment and publish the content. Interactive Data’s web analytics are used by Schwab to assess what content is most sought out by visitors and to help Schwab provide targeted content that matches corresponding visitor interests.