Open GI is encouraging brokers to embrace mobile technology following the emergence of stats from Confused.com which highlight a substantial change in consumer activity.
With recent suggestions that brokers are failing to reap the benefits of mobile technology, Open GI has launched the mCommerce platform for tablets and smartphones, to help brokers increase conversion rates.
Exclusive analysis by aggregator site Confused.com reveals a significant increase in customers seeking car insurance through mobile devices.
Since January 2012, Confused.com has reported a decline of almost 20% in visits via a desktop computer compared to a rise of almost 10% for mobile and tablet devices for the same period.
Three months since going live with the mCommerce platform, Open GI has reported an increase of almost 112% in sales made on a mobile device.
Gemma Stanbury, Head of Motor, Confused.com, commented: “Confused.com has seen a significant rise in the number of Car Insurance customers visiting our site from mobile devices, from just 6% in Q1 2012 to 15% in Q2 2013. We have also seen significant growth in the use of tablets mirroring the same trend as mobiles. We believe there is a growing need for the industry to embrace mobile or responsive website designs to provide the best possible customer journey for those looking for insurance.”
Open GI’s Sales and Marketing Director, Simon Hughes, explained: “With increasing evidence that aggregator traffic via mobile devices is growing, we viewed it as imperative that Open GI remain at the forefront of broker online trading.
“If an eCommerce website doesn’t render correctly on a mobile device, the consumer experience is compromised, with the likelihood of them failing to complete their purchase increasing. We’ve been able to bring a solution to market that addresses this for our broker partners, enabling them to compete in an online world that is moving increasingly to mobile devices.”