Aspectus PR, the global communications and PR agency, has been hired by Maitland, the global fund administration and advisory firm, to raise the profile of its legal, tax, fiduciary and investment services across North America and Europe.
The engagement will be primarily focused on content development and media relations.
“We wanted a flexible communications partner, whose expertise we could call on as and when our business needed it,” said Chantal Cantin, head of marketing, Maitland. “In the brief time we have worked with Aspectus’ financial services team, it’s clear they have an eye for a story and top quality media contacts. We look forward to building on the solid start we have made.”
Maitland is the latest addition to Aspectus PR’s financial services group that has grown significantly throughout 2013.
“Aspectus PR is becoming the first port of call for organisations wishing to raise their profile within the financial services industry in Europe, North America and Asia,” said Katy Galasinski, head of Aspectus PR’s European financial services team. “People recognise that we understand the varied and complex world of financial services and the current issues that interest the top tier and specialist media around the world. It’s a skill set that many firms simply cannot find elsewhere.”