eSignal Launches New Integrated Marketing Campaign for Its Trading Platform

Hayward, CA - 7 September 2012

eSignal, an Interactive Data company and leading provider of real-time trading solutions for professional and individual traders, have launched a new integrated marketing campaign: "The Power to Trade Anytime Anywhere." The campaign will feature a series of TV, print and digital advertising components and a simulated trading contest with the opportunity to win prizes and cash.

The three-part TV ad campaign features Todd Harrison, founder and CEO of Minyanville Media, Inc., as eSignal's new TV spokesperson. Harrison has over 20 years' experience on Wall Street as an active trader, and is a frequent guest on CNBC, Bloomberg TV and other top financial media outlets. In the TV ad campaign, he highlights the features of the award-winning eSignal trading platform that appeal to the online investor.

"We chose to partner with Todd Harrison as our spokesperson to better communicate the value of the eSignal platform to the investor community," said Emmanuel Doe, President, Trading Solutions, for Interactive Data.

Todd Harrison said, "I'm thrilled to be eSignal's new spokesperson. This is my opportunity to show active investors that the power and flexibility of the eSignal trading platform is just what they need to be at the top of their game in any market."

The new marketing campaign emphasizes an expanded suite of product features and enhancements in eSignal's upcoming 11.5 version, including a unique collection of top charting and tools that integrate with the trade execution of multiple brokers.

Other key features of eSignal 11.5 include:

Alert Ticker
This new window provides tremendous value across multiple pages. It captures a variety of triggered alerts and centralizes them in one easy-to-use area.

Volume Delta
This chart identifies key price levels within a specific time period to see which side of the market has the most control.

Market Profile
Invented by Peter Steidlmayer, the Market Profile chart depicts the distribution of prices throughout a trading day to find the relative shape of the market, enhanced in 11.5 to help futures traders better interpret shifts in price direction.

eSignal Futures Trader
The trading integration function of eSignal Futures Trader now has connections to over 50 Futures Commission Merchants (FCMs) and 40 worldwide exchanges. Clients can benefit from a lower cost exchange fee structure.

The latest eSignal ad campaign will also appear on mobile devices, giving people the opportunity to view the new version of eSignal anytime, anywhere.

eSignal, an Interactive Data company, delivers time-sensitive financial information to active individual traders.

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