The BANK OF AFRICA group pursues its innovative multi-channel growth strategy with Mobile Internet Banking
Clear2Pay, the international technology provider of next generation payment and e-banking solutions for financial institutions announces today that the BANK OF AFRICA group, subsidiary of BMCE Bank and a major African Bank Group, has selected its Mobile Internet Banking (MIB) solution to facilitate their customers with mobile financial services in 13 launching countries.
BANK OF AFRICA group has grown rapidly into being a major player in 14 countries servicing today over 1,4 million bank accounts, an increase of 24% since 2011. As such the group is a major investor in the economic development of the African continent, which has become the second largest mobile market in the world with over 50% of internet transactions taking place through mobile devices. The bank has made it a focus to innovate and be the facilitator of this new reality of their clients.
Building on its success with Clear2Pay’s OPF e-Banking solution, which the bank runs in SaaS mode, the bank aimed to deploy a complementary solutions which would give their retail and corporate clients mobile access to their financial services. The requirements stated that the solution had to offer the same level of service and security as the e-Banking solution on top of being agile and future proof and offering an intuitive user interface.
Besides the fact that the Mobile Internet Banking solution of Clear2Pay fit the given requirements, the bank also opted for this solution because of the full integration with the existing e-Banking application, which facilitated a rapid deployment for their customers and for the bank users, who did not need further education. Because of the SaaS deployment, the going live of the mobile environment was completely executed by Clear2Pay and offered to BANK OF AFRICA in a flexible pay-per-user model.
Alfa Barry, Strategic Marketing Director of the BANK OF AFRICA Group explains: “Within the framework of our multi-channel strategy we feel compelled to offer our customers a flexible and ergonomic solution built for mobile internet, which facilitates ‘on the go’ access to our financial services.” MIB will be launched by the end of November in 13 countries to the widest possible range of customer across the group. Alfa Barry adds “We deploy this strategy in order to capture a larger market share, whilst being close to our customers at the heart of their financial needs, which forms the true foundation of our group’s success.”
Nicolas Metivier, Vice President of Clear2Pay France and Africa comments: “We are very proud that the BANK OF AFRICA Group has confirmed its commitment to working with our OPF e-Banking technology on the execution of their multi-channel strategy, by today opting for Mobile Internet Banking as a service. As our technology has been designed and built with mobility as the starting point for corporates and consumers who want to do business with their bank, we feel confident that we can support the BANK OF AFRICA’s ambitious growth strategy across the entire group and region.”