NASDAQ OMX Welcomes Sportamore AB to First North

Stockholm - 25 October 2012

NASDAQ OMX (NASDAQ: NDAQ) announces that the trading in Sportamore AB (short name: SPOR) shares will commence today on First North at NASDAQ OMX Stockholm. Sportamore belongs to the Consumer Services sector and is the eighth new company to be admitted to trading on First North in 2012.

Based out of Stockholm, Sweden, Sportamore is an online reseller of sports and leisure products. The company, which was founded in 2009 and opened its online store in May of 2010, has today established itself as a leading Swedish online vendor in sports clothing and equipment. Sportamore offers over 10,000 products from more than 450 different brands representing more than 30 different sports.

Emelie Jarnesten, head of NASDAQ OMX First North, commented: “We congratulate Sportamore to today’s listing and welcome them to one of Europe’s most liquid growth markets. We continue to see a solid inflow of companies at First North and hope that more companies will follow Sportamore’s example and take advantage of the investor visibility and reach that NASDAQ OMX can offer.”

Sportamore has appointed Avanza Bank as Certified Adviser.

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