ProspX Platform to Automate Access to Online Network’s News, Information and Analysis
ProspX, Inc., developer of the largest social business solution for the commercial insurance industry, announced a partnership with World Risk and Insurance News, the only online video news network delivering late-breaking information, analysis and original programming for the global insurance community.
Through the partnership, WRIN.tv offers automated access to their content via ProspX InsiderConnect™, the only content marketing platform that automatically matches critical industry news and carrier information with a producer’s profile and specific new or renewal business in their pipeline. WRIN.tv content, matching to profile or pipeline data, is delivered through a custom generated InsiderConnect e-newsletter to a broker’s e-mail inbox. The careful tagging and matching of content ensures that only the most relevant and meaningful content is delivered.
“WRIN.tv news programs are developed in cooperation with thought leaders, industry analysts, trade associations and participating news organizations around the globe, and deliver the information and insights today’s risk and insurance professionals need,” said John P. Greene, president and COO of Insurance Broadcast System, Inc., which owns and operates World Risk and Insurance News. “By partnering with ProspX, we have access to a solution for streamlining the delivery of this timely and relevant information to the industry.”
“Our partnership with WRIN.tv enables us to easily leverage online video content, one of the greatest shifts in media habits since the television,” said Todd Young, president and CEO of ProspX. “We are excited to make it possible for our customers to automatically harness the industry’s best video-based insights, strategies, and resources available, in addition to the valuable business intelligence we currently provide.
ProspX streamlines communication between insurance agents, brokers, and carriers for the ultimate benefit of the client. The ProspX platform facilitates the real-time sharing and exchanging of critical information and intelligence as it relates to specific classes of risk, types of exposure, and clients. ProspX InsiderConnect, is the first electronic marketing solution that delivers targeted insurance industry news and carrier updates to agents, account executives, CSRs and marketing executives who are actively working on related new and renewal business opportunities.