In what it claims to be a first, Citi has released a retail banking application designed specifically for Amazon’s Kindle Fire tablet. The personal finance app is designed for the seven inch screen, offering graphs and visual representations of consumer accounts and transactions.
Functions on Citi’s Kindle Fire app include the ability to plan cash outlays with the help of an interactive chart showing past and future payments and transfers and an automatically generated chart showing typical spending habits. Customisable charts can also be created by Citi customers on the app, comparing their habits with general consumer data, filtering by location, age group, income bracket and purchase category.
The app is downloadable for free from Amazon’s Appstore for Android, bypassing the official Google Android Market. Commenting on the launch, Tracey Weber, managing director of consumer internet and mobile banking, North America, Citi, said [the bank] "is offering our clients yet another way to easily manage their finances, wherever they are and whenever they want."
By Neil Ainger