Helping financial institutions, accounting and legal firms grow their brands
Today Uniqa Consulting Limited launches its new service aimed at financial institutions, accounting and legal firms.
Lack of defined branding
So called “pinstripe brands” – accounting, legal and financial firms, often suffer from a lack of differentiation when it comes to branding. The services they provide generally do not differ dramatically from firm to firm and the branding strategy usually is an afterthought.
Tatiana Jadgal, founder of Uniqa Consulting, says: “Pinstripe brands tend to adopt off-the-shelf marketing solutions. The brand strategy is often limited to creating a logo and unified look and feel for the company. Uniqa’s strategy will show these businesses how to be different, how to appeal to their customers, who to win over their competitors”.
Uniqa “Pinstripe” Solution
Pinstripe solution consists of a flexible arrangement to develop marketing and branding strategy, completely tailored to each company. After preliminary discussion, Uniqa will provide a plan for the client’s brand universe and marketing communications. The plan will be implemented consistently over the specified period of time – which is flexible too and depends on the business needs.