XSP, the global leader in automated end-to-end Corporate Actions solutions, today announced that Esmeralda Estrella, Marketing Communications Specialist, will serve as the newest Marketing Committee Co-Chair of ISITC (The International Securities Association for Institutional Trade Communication). The Marketing Committee is a Board level committee responsible for event planning, public relations, memberships and the association’s website.
ISITC brings together leading executives from hundreds of institutions worldwide to develop proposed standards designed to enhance efficiencies in trade processing and related communication, such as STP (straight-through-processing), among custodian banks, investment managers and broker dealers. Through collaboration, ISITC’s members reduce inefficiencies, lower risk and build shareholder value while developing and promoting the global securities industry.
Wendy Chan, Senior Director, Chief Marketing Officer at XSP, said, “We are proud to have Esmeralda involved as a member of the ISITC Marketing Committee. Esmeralda brings high energy and a fresh perspective to XSP. This role allows her to contribute her creative ideas and collaborate with a dynamic group in further developing ISITC’s events and marketing programs. XSP is a long-time supporter of ISITC and we welcome the opportunity to engage in activities that add value to member firms and the industry.”
Estrella joined XSP in 2011 and is responsible for helping to further promote the XSP brand through a variety of Marketing and Communications programs. Prior to joining XSP, Estrella worked in Corporate Marketing at Broadridge Financial Solutions/Ridge Clearing, where she was responsible for helping to develop e-marketing strategies that included social media marketing, search engine marketing and marketing automation. She is also very active as a volunteer for the Women’s Bond Club on the Marketing Committee. Estrella holds a bachelors’ degree in Marketing from Rutgers, the State University of New Jersey – Rutgers Business School.
Estrella states, “I am excited and honored to be a part of ISITC, a distinctive organization that has dedicated over 20 years to developing industry standards. I look forward to sharing my expertise and working with the rest of the committee and organization members to help promote ISITC’s objectives.”