Sigma-Aldrich Corporation Uses Connotate to Fuel Competitive Pricing Program

New Brunswick, NJ - 22 March 2012

Leading Web Data Extraction and Monitoring Solution Helps Leading Life Science and High Technology Company Track Market Pricing

Connotate, Inc., a leading provider of solutions that help organizations monitor and collect data and content from the Web, today announced that Sigma-Aldrich Corporation (NASDAQ: SIAL) has selected the Connotate solution to power its competitive pricing program.

Sigma-Aldrich is a leading life science and high-technology company with more than 187,000 products on the market worldwide. Pricing is an important part of the corporate strategy and the company’s bottom line. To be successful, Sigma-Aldrich must price competitively on new or current items and Connotate’s products are expected to help Sigma-Aldrich meet that need.

“Connotate’s strengths in reliability, scalability and quality aligned perfectly with the major issues we experienced with manual and home-grown web data aggregation approaches,” said Shari Klekamp, global pricing manager, Sigma-Aldrich. “Connotate provides us with real-time pricing information in the format we need to easily compare historical data and make the best pricing decisions for our products.”

Scalability is becoming a major hurdle for companies looking to integrate Big Data business intelligence and methodologies within their infrastructure. Businesses are paralyzed by overwhelming amounts of internal and Web-based data that is available from hundreds of thousands of sources. Rather than analyzing all of the world’s data, Connotate customers are able to extract and monitor the precise information they need from the sources they trust to make critical business decisions.

“Innovative companies like Sigma-Aldrich are finding that volume is secondary to accuracy when it comes to Big Data success in the enterprise,” said Connotate CEO Keith Cooper. “It’s no secret that the Web provides a plethora of information an organization can leverage to better position itself for success and gain a clear understanding of exactly what tactics competitors are using against them. Connotate empowers companies with this knowledge in a scalable and reliable solution.”

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