New Content Analysis Tool to Drive Revenue and Business Insight through Search
MarkLogic Corporation, the company powering mission-critical Big Data Applications around the world, today announced The Associated Press (AP) has launched a content analysis tool which is used to search AP archives to create custom archive products for AP customers.
“With this new tool, we are able to run complex, Boolean searches across millions of articles in our content archive and get back precise returns in seconds or minutes instead of days or weeks,” said Amy Sweigert, vice president of information management, Associated Press. “The application, which helps create customized datasets for AP customers, will also allow us to enrich our archives to make the content more valuable to the business.”
“The AP is known as the backbone of the world's information system and has a huge collection of data and content that is challenging from any perspective,” said Keith Carlson, Executive Vice President and COO, MarkLogic. “Creating pinpoint Big Data Search and analytics results in the 21st century requires a 21st century technology that can handle the volume, variety, velocity, and complexity of modern data. MarkLogic is the first operational database up to this challenge, and we’re pleased it is delivering great results for the Associated Press.”