French-based Conexance, a firm that specialises in electronic customer relationship management (CRM) and shared databases to predict customer behaviour for banks, retailers and others in an attempt to improve sales and marketing efforts, has acquired the US firm Marketing 1by1.
Financial details of the deal between the two firms, which already enjoyed a close relationship, were not disclosed but the aim is for Conexance to expand into the American market and gain access to the US firm’s automated Software-as-a-Service (SaaS) solutions, Campaign 1by1 and Web 1by1, which Conexance has already been using under the white-label name of Conex1by1.
The French-based vendor has taken over all the brands, software, source code and intellectual property relating to the SaaS solutions for all countries and acquired the customer portfolios too. As part of its drive to enter the US market Conexance has also signed a distribution agreement with Matt Bailey, the founder of Site Logics, which specialises in web marketing, to assist its expansion plans.
The Campaign 1by1 and Web 1by1 marketing solutions allow online retailers and others to refocus their marketing efforts by implementing multichannel automated loyalty-building scenarios and offers. According to Didier Farge, the president of Conexance, “the acquisition is the next step in our offensive web strategy and allows us to combine customer knowledge gathered from transactions with predefined scenarios. This is an approach that has been hotly anticipated by clients and which allows Conexance to develop its business internationally, while shoring up its offering for e-stores and others.”
By Neil Ainger