Metia to raise brand awareness and promote international treasury events
EuroFinance, the leading global provider of conferences, training and research on cash management, treasury and risk has appointed Metia, a global digital marketing agency, to handle its worldwide media relations for its largest treasury events in Asia, North America and Europe.
Metia will focus on increasing EuroFinance's brand exposure across the global media, expanding its reach beyond traditional treasury press. Metia will also increase programme focus on strategic level activities and social media. This year sponsors, exhibitors and attendees at the events will experience a joined up PR and social media approach.
"Metia's digital marketing capability combined with its specialist financial services media relations expertise made them stand out to us," said Jane Pinfield, Head of Marketing at EuroFinance. "The ideas that they put forward will help us build the EuroFinance name and brand as the premier events for treasurers and capture the attention of a larger target audience in our core international markets."
Sally Yates, Head of Influence, Metia, said, "Through its research content EuroFinance provides a wealth of information for treasurers and CFOs. In addition these events are the ideal forum to exchange best practice, innovative strategies and expert opinion. We look forward to working with the team on the events and helping to develop and expand the brand even further."