ProspX InsiderConnect Helps Leading Insurance Brokerage Stay Top of Mind with Clients and Prospects and Maximize the Value of its Salesforce CRM Investment
ProspX, Inc., developer of the largest social business solution for the commercial insurance industry, today announced that BancorpSouth Insurance Services, Inc., one of the nation's largest brokers, will participate on the ProspX platform. The solution will help streamline communication and enhance the company’s visibility with their prospects and clients as well as drive an increased adoption of Salesforce.
BancorpSouth Insurance Services will deploy ProspX InsiderConnect™, the first electronic marketing platform that delivers targeted insurance industry, line-of-business, and carrier specific news and key intelligence to brokers via a custom e-newsletter. Producers at BancorpSouth Insurance Services will automatically begin receiving this critical intelligence based on pipeline data already available in their Salesforce Sales Cloud. The platform will enable them to share custom content with prospects and clients – a vital tool to helping producers build credibility and strengthen relationships.
“The roll-out of InsiderConnect and its integration with Salesforce was seamless,” said Chris Boone, chief marketing officer at BancorpSouth Insurance Services. “Our producers immediately had access to valuable intelligence relevant to the key opportunities in their pipeline as well as a great tool for staying in touch with their prospects and clients. As an additional benefit of the ProspX roll-out, we have seen the accuracy of our sales pipeline data improve and are realizing the full potential of our Salesforce implementation.”
“We are very excited about bringing on an innovative broker that allows us to add another customer success to our Salesforce partnership,” said Todd Young, president and CEO of ProspX. “We are pleased that BancorpSouth Insurance Services has chosen our platform as a means of reaching its prospects and clients and are excited to know that we are adding value to their current CRM implementation.”