edge IPK Introduces Version 5.1 of the edgeConnect User Experience Platform

Hartford, CT - 26 June 2012

5.1 enhancements designed to make it even easier for carriers to configure, deploy and maintain optimal user experiences

edge IPK, the provider of edgeConnect, an insurance industry’s user experience platform (UXP) designed to provide the optimal user experience to any insurance user, through any device, browser, and language, today announced the introduction and immediate availability of edgeConnect Version 5.1.

The new version includes significant enhancements to provide more automation, tools, and capabilities for edgeConnect insurance carrier clients. The primary goal of the new 5.1 capabilities are to make it even easier, faster, and more cost-efficient for carriers to utilize edgeConnect’s tools to configure and manage optimal front-end user experiences for all; regardless of the user type, device used, or language preference. Key to managing the optimal user experience is recognizing change is constant, dictating the need for the capabilities edgeConnect offers to not just create the ideal environment, but to be able to continually and easily modify and redeploy changing front-end user experiences.

Time to market for new products, customer service, and heightened user expectations are all critical to carriers to maintain a competitive advantage. edgeConnect 5.1 puts even more power and opportunity into a carrier’s hands to help them to extend back-end systems to online and mobile, access new distribution channels and markets, and quickly configure the branding for any group of supported users. The growing list of financial services companies using edge IPK’s edgeConnect to enable the optimal user experience includes Zurich and ABN AMRO.

With the focus on increasing speed to market and reducing delivery costs, new capabilities provided with edgeConnect Version 5.1 include:

  • Enterprise themes which provide the ability to create designs/themes and share them across the organization to more easily re-use user experiences, ensure consistency throughout the enterprise, and support simplified re-branding;
  • Dynamic components allow greater flexibility in re-using components for easier and quicker user experience development, deployment and maintenance;;
  • Advanced integration techniques to automatically facilitate the re-import of web services integration changes resulting from the inevitable and continual user experience screen modifications; and, the
  • Ability to automatically compare existing and new project files (user experiences, screens, processes, and integrations) to easily identify changes, further simplifying ongoing user experience development and support.

Commenting on the release of Version 5.1, Wendy Aarons-Corman, edge IPK’s North American President, said, "Given edge IPK’s singular focus on the presentation layer to deliver the optimal user experience, our customers can expect to see continued enhancements to edgeConnect, like those offered with 5.1. Every stakeholder in the insurance process not only deserves a high quality user experience, but has come to expect it, only increasing the pressure on insurers to deliver. The new capabilities offered with 5.1 demonstrate what we are able to deliver when we concentrate our efforts on helping our insurance industry customers to not just establish, but to also maintain competitive advantage through quick and quality interaction with and servicing of their users – whether policyholder, agent, broker, employees, partners or vendors.”

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