Alpha Exchange Leverages Cloud for Market Data Delivery, Partners with Xignite to Expand Global Reach

Toronto, ON and San Mateo, CA - 25 July 2012

Alpha Data Cloud to deliver Canadian securities market data to mobile devices and financial applications worldwide

Xignite Inc. and Alpha Market Services Inc., the data distributor for Toronto Based Alpha Exchange, have announced their agreement to launch new services offering access to Alpha Exchange real-time and historical market data via the Internet. Alpha Exchange trades securities listed on the TSX, TSX Venture and Alpha Exchange listing markets. Alpha Exchange has roughly 20% of Canadian market share and will leverage Xignite’s leading financial market data cloud solutions to deliver data through easy to consume application programming interfaces (APIs). These services are ideally suited to fuel the next generation enterprise and mobile applications, increasing the Exchange’s global reach.

“Alpha Exchange prides itself in being a leader in innovation, an enabler of technological initiatives and a proponent of market data democratization,” stated Jos Schmitt, CEO of Alpha Exchange. “Putting in place a market data cloud solution with Xignite as well as being its first non-US exchange partner is a natural but also a very exciting step forward for the Exchange.”

The first phase, scheduled for the beginning of August, will include the addition of Alpha Exchange’s last sale data to the award winning Xignite Market Data Cloud platform available via Xignite.com. The data will include real-time last sale prices and minute-level tick bars for all securities trading on Alpha Exchange. For pricing and availability, call 1(650)655-3700 or email dataexperts@xignite.com.

“We are delighted that Alpha has recognized the Market Data Cloud’s potential to grow its global business,” stated Stephane Dubois, CEO and founder of Xignite Inc. “This relationship marks an important step in expanding access to global financial market data.”

The second phase includes the launch of the Alpha Data Cloud, a rich suite of cloud-based market data services powered by the XigniteOnDemand platform, and is slated for Q4 2012. The Alpha Data Cloud will provide easy and cost effective access to real-time data via Internet for customers around the world, and provide a one-stop shop for all Alpha Exchange historical and reference data. The service will allow customers to access the data via APIs, to download custom subsets of historical data, to subscribe to reoccurring data delivery or to replay a full day of trades and quotes.

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