Bank of the West Selects Zafin Labs’ Software for Strategic Relationship Banking Initiative

Palo Alto, CA - 11 July 2012

Zafin Labs’ Software Solution To Support Bank of the West’s Initiative to Tailor Product Bundles to Meet Customer Needs and Reward Customer Relationships

Zafin Labs, a provider of customer-focused banking software solutions, today announced that Bank of the West, a bank operating in 19 Midwestern and Western states in the United States, has selected Zafin Labs’ software to support the bank’s program to provide relationship banking benefits to its customers.

Zafin Labs’ software solution will support Bank of the West’s relationship banking strategy by providing enhanced tools that will allow the bank to more quickly customize products and bundles, thereby improving features and benefits for the bank’s customers.

Zafin Labs’ customer-focused banking solution allows banks to reward customers based upon the full extent of their banking relationship – a significant enhancement relative to typical bank billing systems that calculate benefits on an account-by-account basis. In addition, Zafin Labs’ solution will allow Bank of the West to streamline and improve processes so that bank staff can concentrate on delivering innovative and valuable products and services to customers.

“At Bank of the West, we put our customers first. The Zafin Labs’ solution will strengthen our ability to deliver customized products and services with relationship benefits for our customers,” said Alexandra Roddy, Senior Vice President, Retail Strategy & Delivery, at Bank of the West. “Their tools will help us expand our capabilities while reducing time to market, providing us with the ability to more rapidly and effectively identify and respond to the needs of our customers.”

“Being selected by an award-winning bank recognized for its customer service is an honor, and we are confident that our work together will result in a dynamic offering of products and services that customers will choose to meet their financial needs,” said Al Karim Somji, CEO of Zafin Labs. “Our solution enables financial institutions to drive a customer-focused business culture, allowing them to understand customers’ changing financial needs. Zafin Labs’ global experience in deploying tools to enable our clients to offer dynamic solutions is poised to deliver benefits for Bank of the West’s customers.”

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