Integrated ERP and CRM Will Provide 360-Degree View of Customers for Leading Products Distributor
Infor, a leading provider of business application software serving more than 70,000 customers, today announced that C.H. Briggs Company, one of the largest independently-owned distributors of interior and specialty building products in the United States, will go live this week on Inforce Everywhere, marking the first implementation of the application developed by Infor on Force.com, salesforce.com’s social enterprise platform. Connecting Infor ERP and Salesforce CRM will provide the company a 360-degree view of its customers to help drive sales and increase customer satisfaction. The implementation of Inforce Everywhere at C.H. Briggs will come just six weeks after Infor first announced availability of the product.
C.H. Briggs relies on Infor10 Distribution iBusiness (A+) to automate core processes, including inventory management, order entry, financial management, and sales operations across its four distribution centers which service 15 states along the eastern seaboard. Inforce Everywhere will share real-time data between Infor10 Distribution iBusiness and Salesforce CRM, helping C.H. Briggs bring the power of the back-office to the front-office with up-to-the-minute information about the status of customers’ quotes, orders, shipments, invoices, payments, and returns.
“Inforce Everywhere will help us deliver on our corporate strategy of customer intimacy by enabling us to have a far more comprehensive view of our customers,” said Julia Klein, Chairwoman and CEO of C.H. Briggs Company. “We see Inforce Everywhere changing the way ERP works, combining ERP, mobile and social into a single platform that will help us better interact with customers and provide us with a strong competitive edge.”
Infor10 ION technology, Infor’s lightweight middleware framework, facilitates two-way communication between ERP and Salesforce, so that relevant customer data entered in ERP automatically updates Salesforce, and vice versa. Inforce Everywhere includes functionality, fields, and screens specifically for Inforce Everywhere and Salesforce customers, helping to:
- Accelerate CRM implementation by leveraging existing ERP information.
- Reduce the cost, risk and time involved with integrating ERP with CRM, and providing a roadmap for evolving the solution to meet customer needs.
- Bring ERP and CRM together to create a more responsive and effective enterprise by connecting and sharing both information and business processes.
“Leading companies like C.H. Briggs recognize that today’s lifecycle of marketing, sales, fulfillment, and service spans traditional ERP and CRM solutions,” said Mike Bristol, senior product manager, Inforce Everywhere, Infor. “With Inforce Everywhere, Infor customers can leverage a deeply integrated, market-leading CRM solution to more accurately describe the relationships they have with customers, simplify the tracking of business activities and interactions with customers, and support customer-centric business processes.”