Successes and failures from more than 1400 companies to be discussed at BSC Forum

Dubai - 23 April 2012

Business organisations in the Gulf Cooperation Council (GCC) region are gearing up to hear the most pressing business challenges in the industry. CEOs and high profiled businessmen and women will gain insight into strategy execution successes from 1400 companies and new management concepts.

This pertinent topic will be discussed at the IIR Middle East Balanced Scorecard Forum 2012 to be held on 21-26 April 2012 at The Address Hotel, Dubai Marina, Dubai. One of the highlights of the forum will be strategy guru, Jeroen de Flander’s presentation on “why companies fail to execute their strategy successfully”, which draws on research with over 1400 companies.

“The forum is a unique opportunity for the region’s leaders and strategy performance practitioners to get a comprehensive update on the latest essential tools for successful strategy execution. This popular management tool, used not only in companies in the GCC region but around the world, works to ensure the full alignment of an organisation behind its strategic objectives and helps organisations achieve their goals,” said Vanessa Heywood, Conference Director, IIR Middle East.

Pioneers of the Balanced Scorecard, Dr Robert Kaplan and Dr David Norton will present their famous Masterclass sessions in which they will discuss the latest innovations in strategy mapping, alignment and linking strategy to operations. Valuable insights will emerge as Dr Kaplan takes on the topic of strategy execution, discussing best practice cases. Here he will demonstrate how Volkswagen do Brasil (VWB) grew revenue by 80% in four years, doubled employee engagement, and improved internal processes through the organisation’s implementation of a sustainable strategy management system. Speakers at this year’s forum include, Michel Ayat, CEO, AW Rostamani, UAE, Amir Al Janahi, Corporate Controller, DUBAL, UAE and Saeed Al Kaabi, Director of Strategic Planning and Performance Management, Abu Dhabi Food Control Authority, UAE among many others. The Forum is sponsored by Ernst and Young, Palladium, Addima Consulting, Iycon, QPR and Connecting People 2 Strategy.

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