Infor Launches Infor10 CRM Enterprise Interaction Advisor

New York - 23 April 2012

Intuitive User Interface, Tab-Based Navigation, and Multi-Channel Marketing Arbitration Help Deliver Speed, Performance, ROI

Infor, a leading provider of business application software serving more than 70,000 customers, today announced Infor10 CRM Enterprise Interaction Advisor (Epiphany), the next generation of Infor’s powerhouse next-best-action engine, and part of the Infor10 CRM Enterprise (Epiphany) Suite. Used by many of the world’s most recognizable brands, including Microsoft, Navy Federal Credit Union, Mohegan Sun, and Tommy Bahama , CRM Enterprise Interaction Advisor helps predict customers’ future preferences and behavior based on their real-time activity and past responses. Enhancements include a sleek new interface based on Infor10 ION Workspace, tab-based navigation for key functions, and multi-channel execution of campaigns with common messaging.

“Consumers today are bombarded by an overwhelming amount of information, requiring corporate marketing departments to identify new ways to create more intelligent interactions with their customer base,” said MJ Crabbe-Barberis, product marketing director, CRM, Infor. “Infor10 CRM Enterprise Interaction Advisor provides the next-best-action engine that helps companies stay a step ahead of their competition by enabling them to make messaging decisions and arbitrate against competing offerings using multiple business and economic measures.”

With CRM Enterprise Interaction Advisor, marketers now have the power to execute campaigns with a common messaging strategy simultaneously across multiple channels, accommodating appropriate modifications to maximize the message on each channel. For example, a point-of-sale kiosk message may include visuals and bulleted value propositions with notifications such as “10 percent off your purchase today,” while a mobile message, which has more text-based limitations, may simply read “10 percent off.”

Tab-based enhancements to CRM Enterprise Interaction Advisor include:

  • Explore Tab - Enables users to visualize relationships between data and permits direct editing for easy sharing of rules between offers.
  • Monitor Tab - Expands campaign results reports with intuitive charts, active grids and expanded filtering options enhancing analytical capabilities for users.
  • Economics Tab - Multi-dimensional attributes help enterprises maximize decision arbitration across multiple business value measures. Users can set different economic attributes for more flexibility across channels and leverage data throughout the decision-making process to more effectively guide customer strategy.

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