New application will replace legacy system and streamline marketing and investor relations processes within Global Top 10 alternatives manager
Digiterre, the leading provider of CRM solutions to the investment management sector, has today announced they have been selected by Bluecrest Capital Management as exclusive global CRM partner.
In addition to providing a secure repository for all investor relations information, the application will support improved investor communications and compliance management and will provide visibility of fund holdings by investor. Subsequent phases of the project will be undertaken to further integrate the application into BlueCrest’s existing business infrastructure.
Commenting on the announcement, Simon Walding, Head of Change Management at BlueCrest, said: “After evaluating a number of partners for our planned CRM refresh, Digiterre stood out because they demonstrated both an understanding of the challenges we face in the investment management space and the in-depth technical skills required to help us make this project a success.”
Ian Murrin, CEO of Digiterre added, “We are delighted to be working with Bluecrest given their outstanding reputation and extraordinary track record in the sector. This project further consolidates our position as the CRM provider of choice to the larger managers and provides us with a great opportunity to demonstrate our ability to engineer best-in-class software designed to further enhance the operational effectiveness of our clients’ IR and marketing teams”