Clairmail Inc., the leading provider of innovative mobile banking and payment systems, today announced the appointment of Andres Fontao to the growing EMEA team. He will bring to bear a wealth of experience as an executive mobile banking consultant and EMEA product marketing lead following his role as head of mobile strategy at Bankinter. Fontao, who will operate from Spain, joins Clairmail to continue to drive the companyâs expansion into the EMEA market.
âI am very excited by our new appointment of Andres Fontao, who will undoubtedly prove to be an important asset in Clairmailâs expansion into EMEA,â said Pete Daffern, Clairmail CEO. âThis is a time of exciting growth and change in the EMEA mobile banking industry landscape and, with one third of the top North American banks as customers, we are bringing our proven record and expertise to European clients. Andres offers great insight having implemented a successful mobile banking strategy and will also play an essential role as a peer advisor to the strategy leads of our customers.â
Andres Fontao joins Clairmail after four years at Bankinter where he was head of its successful mobile strategy rollout. He initially joined Bankinter in 2007 to launch the bank's own Mobile Virtual Network Operator (MVNO) and in 2008 assumed responsibility for mobile strategy, specifically defining the bank's strategic plan for mobile banking. As head of mobile banking, he was responsible for product development and management of mobile banking services, definition and implementation of its m-banking strategy, launch of new mobile services and applications, and definition of the marketing mix for channel adoption and usage. During his tenure, Bankinter saw a 272% growth in its active customer base from November 2008 to June 2011.
âI am looking forward to working with the Clairmail EMEA team to drive the uptake of next generation mobile banking in EMEA,â said Andres Fontao, executive mobile banking consultant, Clairmail. âFrom my experience at Bankinter, the returns on a robust and well-planned mobile banking strategy for banks are tangible and critical for the future of banksâ profitability. With the publication of the Vickers Report, retail banks are facing a split from their investment arm and are therefore under increased pressure to upsell and cross-sell services to drive more channels for profitability. Next generation mobile banking is an essential part of this future strategy.â