ProFundCom's latest platform release has compared exceptionally well with Forrester's latest research on customer engagement metrics that should be tracked. In fact, no other product was highlighted in Forrester's research - which is a vote of confidence for ProFundCom's development team headed by Adam Wiseberg. "In a week where the industry is mourning the passing of Steve Jobs, it is a testament to the man, that members of our team who worked in his long shadow in Palo Alto have kept his spirit of innovation alive in our latest version of ProFundCom."
According to Forrester Research there are four main components to customers' and prospects' engagement with a fund or a brand which can be extended for hedge fund marketing:
- Involvement - The measurable aspects of an individual's relationship with prospective funds
- Interaction - The depth of those individuals' relationship via email, social media and web
- Intimacy - The sentiments or feelings of individuals towards a particular fund
- Influence - The likelihood that an individual will encourage someone to consider or invest in a fund
Within these four main components there are several key metrics that can be tracked. Understanding these numbers can help gauge customers' engagement on several different levels and help improve the relationship with them and how to market funds to them.
These numbers are available in ProFundCom with the new Engagement Blade technology developed by the team led by Adam. The blades give the ability to track any interaction related to a fund that is being marketed.
Paul Das, founder and managing director of ProFundCom said in a recent interview to FT.com, "as specialists in hedge fund marketing we know that there is a need to merge social media, multimedia, email media and web media into one place. ProFundCom provides that to the hedge fund and asset management space. Coke and Nike don't need the level of detail we provide and they can use Google Analytics for that. Finance teams - both marketing and sales - need the cross-section granularity that only ProFundCom can provide."