SAP to Transform Traditional Database Approach With SAP NetWeaver® Business Warehouse, Powered by SAP HANA(TM)

Madrid - 9 November 2011

Latest Innovations With SAP HANA(TM) Power Supercharged Data Warehousing Environment, Real-Time Customer Data, Online Network for Social Causes, Open Platform for Developers

In order to become an agile organization, businesses must react quickly to ever-changing requirements. To help companies achieve this goal, SAP AG (NYSE: SAP) today announced that the SAP NetWeaver® Business Warehouse (SAP NetWeaver BW) component, powered by the SAP HANA(TM) platform, will enable customers to non-disruptively move their databases to the platform. SAP also announced SAP® Customer Segmentation Accelerator software, powered by SAP HANA; the successful pilot in India of Charitable Transformation (ChariTra), an online network for enabling social causes; and a new program for developers to build on the SAP HANA platform and leverage its ecosystem. These announcements were made at SAPPHIRE® NOW + SAP® TechEd, being held as a co-located event in Madrid from November 8-10.

Unlocking the Potential of SAP NetWeaver BW

The power of SAP HANA dramatically enhances query performance and provides faster data loads in SAP NetWeaver BW. Using the platform can help significantly reduce the total cost of ownership (TCO) for customers by simplifying the administration and streamlining the IT landscape with reduced data layers. For details on the key benefits and features for customers, see "SAP Strengthens In-Memory Computing Leadership: SAP NetWeaver Business Warehouse, Powered by SAP HANA."

"By replacing the traditional database layer underneath SAP NetWeaver BW with SAP HANA, we are completely rethinking and renewing the traditional database approach," said Dr. Vishal Sikka, member of the SAP Executive Board, Technology & Innovation Platform, SAP AG. "More than 13,000 of our customers can now experience the unbelievable speed and flexibility of SAP HANA to support their businesses, and we can bring this innovation to customers in an entirely non-disruptive way."

"The ability to fulfill our dynamic and fast-moving business needs is key for us," said Christian Stoxreiter, head of Business Applications, Red Bull. "With SAP HANA, we will get agile capabilities to deliver new applications with high performance. Due to our global presence in over 160 countries, we load all the data during the night hours in the different time zones. Having access to the latest information without delay will make a huge difference in our ability to make the most informed business decisions. Thus, we've already been able to reduce our database size by 80 percent, from 1.5 terabyte down to 250-300 gigabyte. Next year, we are planning on expanding from just reporting to additionally including promotion management and planning."

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