In addition to tracking activity on the companyâs LinkedIn page, Protegent Social Media Surveillance provides Henderson with post-review monitoring and alerting every time an employee enters information or messages on his or her LinkedIn page, giving the firmâs compliance staff the ability to monitor changes and helping ensure employees meet compliance standards. Knowing social networks will become a growing area of interest among its registered reps, Henderson selected Protegent because it can support a variety of different social networks including monitoring blog posts, Twitter feeds and Facebook pages.
Carolyn Cetera, compliance associate at Henderson Global Investors (North America) Inc., said, âSunGardâs Protegent Social Media Surveillance contains the LinkedIn monitoring, alerting and reporting capabilities we need today, with the ability to support additional social media sites and functions in the future. It helps increase transparency and saves time by displaying what needs attention immediately, and its integration with LinkedIn takes us right to the page in question. Our marketing team also enjoys the fact that LinkedIn, Twitter and Facebook posts and messages can be created and entered seamlessly from within Protegent to help ensure compliance and provide efficiencies.â
Steve Sabin, chief operating officer of SunGardâs Protegent business unit, said, âAs social media becomes a new communications tool for financial advisors, firms need to effectively stay aware of individual communications to help control exposure and reputation risk. SunGardâs Protegent Social Media Surveillance is helping Henderson Global Investors track their registered repsâ LinkedIn activities while also providing workflow efficiencies and the flexibility to monitor additional social media sites in the future.â