"Hype Cycle for Communications Service Provider Operations, 2011" has been released by leading technology research company Gartner with a view to helping organisations understand the landscape of technology maturity and markets.
MetraTech, the leading provider of agreements-based billing and compensation solutions, has been listed as a sample vendor in both the Supplier & Partner Relationship Management and Convergent Charging categories.
The conference billing specialist believes its inclusion is an indication that MetraTech's unique, agreements-based billing and compensation solution - which is relationship-driven and supports fluid, individualized and interrelated agreements across customers, suppliers and channels ranging from online payment processing to communications billing [http://www.metratech.com/Billing-Solutions/Communications-Service-Providers.aspx ] - is gaining traction in the market.
The Supplier & Partner Relationship Management category is an area critical to CSPs, who face the challenge of monetizing digital and non-digital services provided by third parties to deal with declining voice revenues. Gartner points out that, "the new value chain will include not just other CSPs, but also content providers, content aggregators, mobile virtual network operators (MVNOs) and mobile virtual network enablers (MVNEs), original equipment manufacturers (OEMs), developers, value-added resellers (VARs), channel partners, banks and payment providers, and advertising providers." It is for this type of complex and lengthy value chain that MetraTech's agreements-based billing approach was conceived.
MetraTech provides monetization solutions to the CSP, financial services, conferencing and collaboration, and cloud sectors. MetraTech's unique approach of fitting the billing system to a customer's business model provides customers with the simplest and most flexible integration to bring complex, multi-party business models to market quickly; provides fast and accurate reconciliation with client, supplier, and partner systems; and provides a more personalized customer and partner experience.