Sterci Launch Major Rebrand

Geneva - 24 November 2011

Sterci, the international leader in financial messaging technology, has undergone a total brand review and today unveiled a new logo and website to support its evolution as a global solutions provider for financial messaging, reconciliation, and data management. The new brand identity better reflects Sterci‟s position as a market re-defining business solutions provider, servicing major banking groups, financial institutions, corporates and monetary authorities internationally.

The new website (www.sterci.com) which accompanies the rebrand is a major expansion of the company‟s online presence. In addition to detailed information about Sterci‟s „GTSuite‟ of messaging products, the website provides a comprehensive overview of Sterci‟s business solutions covering transactional banking, multi-network connectivity, full data integration, reconciliation, cash management, zero balancing and market data management.

Sterci formally unveiled the new corporate logo and website at its international MUST „Meeting Users of Sterci‟ gathering in Geneva, in front of an audience of representatives from among Sterci‟s rapidly expanding customer base spanning 20 countries spread across four continents. Sterci‟s marketing team in Geneva led by Frédéric Viard worked with the award-winning designer Nicholas Hill from London-based Monspire to lead the entire company rebrand and website development.

Launching the rebrand, Simon Kalfon, Sterci Chief Executive Officer, stated: “The new company logo and website we unveil today is the culmination of a major rebrand for Sterci that began with the launch of our GTSuite of products at SIBOS in Toronto. The new company identity better reflects Sterci‟s standing as a leading financial technology provider, with the website powerfully communicating our market redefining messaging solutions to a global audience.”

Nicholas Hill, Monspire Chief Executive Office, added: “The brand identity we developed for Sterci, including logo, website and marketing material, captures the core strengths of this innovative and dynamic company. Sterci‟s commitment to service excellence along with their enviable product suite and expertise, are the core themes of a fresh and strong visual identity.”

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