Ambit MyMoney includes out-of-the-box integration to social networking sites like Facebook and Twitter and offers greater social visibility for banks through a feature that allows customers âfollowâ via the bankâs own Facebook and Twitter sites. Customers can also âlikeâ the bankâs products and services, and choose to receive alerts and notifications via these channels, thereby extending bank-to-customer communication beyond existing SMS or email channels.
The solutionâs personal financial management (PFM) tools help bank customers share financial savings goals via social media with selected friend groups. The tools also include modules for secure feedback and a centralized message center that is accessible across all channels.
Michael Araneta, associate director at IDC Financial Insights Asia/Pacific said, âOver the next few years, financial institutions around the world will be racing to leverage mobile social media to create service differentiators and augment customer stickiness. We believe that SunGard's Ambit MyMoney proposition brings to market unique and compelling features that are potential game-changers for banks. Ambit MyMoneyâs ability to harness social media, integrated with real-time analytics and functionalities for end-users customize their experience has the potential to be a hit with consumers."
David Hamilton, president of SunGardâs Banking business, said, âMany consumers now see virtual channels as the primary window into their relationships with service providers, including their banks. The challenge for banks is how to meet these changing consumer demands. SunGardâs Ambit MyMoney is an additive banking solution that helps banks offer highly personalized banking to their customers, to help them build more profitable relationships and deliver a seamless experience, no matter which mobile channel the customer chooses to use.â
The Ambit MyMoney multi-channel platform provides retail customers online and mobile access to a broad set of secure financial and non-financial transactions, all of which integrate in real time to the bankâs transactional and operational systems. For business customers, Ambit MyMoneyâs cash management capabilities can help them better track and manage their finances while on-the-go, through tools such as role-based authority for users, variable limits, batch payments, salary payments and maker-checker features with multiple levels of approval. Ambit MyMoney is customizable at the platform level and on an individual user basis, and includes widgets such as FX rates, news feeds and goal planners, which can be configured on the customerâs dashboard. Ambit MyMoneyâs built-in business process management (BPM) engine helps banks ensure a consistent and uniform experience regardless of channel and helps the bank measure, monitor and pro-actively manage service levels. Ambit My Money is part of SunGardâs Ambit Customer Management suite that helps banks create more profitable relationships while enhancing the customer experience.