MetraTech Featured in 2011 Hype Cycle for Communications Service Provider Operations Report

London - 23 November 2011

Billing Provider's Monetization Solution Fits Industry Needs

MetraTech, the leading provider of agreements-based billing and compensation solutions, has been included as a sample vendor in two categories in a newly published independent research report from Gartner.

The report, entitled "Hype Cycle for Communications Service Provider Operations, 2011", is released annually by leading technology research company Gartner with the aim of helping organisations to understand the landscape of technology maturity and markets.

Gartner uses the document to examine CSP operations management technologies. The report details how to deploy these technologies to support the present trend away from providing voice and data services to enabling CSPs to become players in the "infocommunications" sphere, which includes telecommunications, media and entertainment, and IT.

Conference billing specialist MetraTech believes being listed as a sample vendor in both the Supplier & Partner Relationship Management and Convergent Charging categories is an indication that MetraTech's unique, agreements-based billing and compensation solution - which is relationship-driven and supports fluid, individualized and interrelated agreements across customers, suppliers and channels ranging from telecommunications to cloud billing is gaining traction in the market.

The Supplier & Partner Relationship Management category is an area critical to CSPs, who face the challenge of monetizing digital and non-digital services provided by third parties to deal with declining voice revenues. Gartner points out that, "the new value chain will include not just other CSPs, but also content providers, content aggregators, mobile virtual network operators (MVNOs) and mobile virtual network enablers (MVNEs), original equipment manufacturers (OEMs), developers, value-added resellers (VARs), channel partners, banks and payment providers, and advertising providers." It is for this type of complex and lengthy value chain that MetraTech's agreements-based billing approach was conceived.

Telecom billing systems expert MetraTech provides monetization solutions to the CSP, financial services, conferencing and collaboration, and cloud sectors. MetraTech's unique approach of fitting the billing system to a customer's business model provides customers with the simplest and most flexible integration to bring complex, multi-party business models to market quickly; provides fast and accurate reconciliation with client, supplier, and partner systems; and provides a more personalized customer and partner experience.

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