In total, 54 per cent of respondents suggested they were not keen on the New York-based bank, Bloomberg reports.
However, 78 per cent of those consulted said they did not believe that recent accusations against the lender - which claimed the bank had misled clients - would result in its reputation being damaged and customers being driven away.
Christian Contino, a consultant at the United Nations' International Fund for Agricultural Development, said: "Investors will continue to put their money with capable institutions, regardless of their history or morality."
He explained that Goldman Sachs will use its spin doctors to play down any negative news.
The lender recently posted first quarter profits that were higher than anticipated by a number of analysts consulted by Bloomberg.
By Tony Aynsley