FBF is the new brand name for the former Fund Market Focus business operated solely by Metrinomics over the last decade. In January this year, MackayWilliams acquired a controlling interest in the business with a view to developing new types of fund market research and new business partnerships.
FBF specialises in the continuous monthly interviewing of major investment fund distributors across 20 European countries on their perceptions of investment management groups and the structure of their selection processes. Analysis of this continual polling, drawn from a field of over 5,000 established professionals, provides third-party retail fund promoters with detailed grass-root perspectives on marketplace attitudes, business drivers and the factors that can translate into real competitive advantage.
Bob Kneip, CEO of KNEIP, states: âMore and more, weâre being asked to consult on optimising investor and distributor communication, compliance, data, and reports to help our clients understand where they should be. FBF brings a new dimension to our business, fulfilling KNEIPâs objective to help our clients communicate with their investors. The insight that they produce helps us better understand our clients and the markets they operate in.â
Asset managers today are focused on efficiency, transparency and building trust among their stakeholders and getting the right information to their investors and distributors is critical. This goes beyond essential core data and documents such as NAVs, corporate actions, KIIDs, and factsheets. It means accessing insightful market intelligence such as broader sales data understanding and underlying market trends. It is here that the valuable information that FBF produces can be a powerful tool in helping them make sound choices about how to best reach their stakeholders and serve their distribution network.â
Rodney Williams of FBF adds âOur companies have a common goal: to help asset managers better communicate with their investors, either directly or through their distribution channels. Our business model can help them maximise their opportunities by understanding their peers and the market segments they operate in better than anything else currently available.â
FBFâs service will remain the same in the near term, with new standard and bespoke services planned which will give unique insights into fund market dynamics, from both the supply and the demand side.