Pyxis Mobile Names New EVP of Sales as Company Growth Continues to Attract Top Talent

Waltham, MA, USA - 7 March 2011

Pete Tyrrell joins as new driving force behind the company’s sales initiatives to meet market demand

Pyxis Mobile, the provider of the only mobile application development platform designed to meet today’s constantly changing needs, announced today that technology startup veteran Pete Tyrrell has joined the company as Executive Vice President of Sales. Tyrrell came on board at Pyxis Mobile on the heels of its best financial quarter and year in company history and will focus on further accelerating the company’s projected growth.

With the market for mobile applications experiencing unprecedented demand, Tyrrell will be tasked with aggressively hiring strong sales professionals to further propel Pyxis Mobile on its path to becoming the leading supplier of agile mobile application development software. Along with his team, Tyrrell will work to provide expert services and support to Pyxis Mobile’s existing global customer base, while looking to new market segments to expand the reach of the platform.

“Joining Pyxis Mobile as the EVP of Sales is an incredible honor and an exciting challenge that I’m eager to carry out,” Tyrrell said. “What really intrigued me about Pyxis Mobile was the fact that in such an emergent marketplace, the company’s unique mobile application platform offers a distinct advantage to its customers, making it the best possible solution for companies looking to go mobile. No other platform on the market enables companies to make ongoing changes to their apps in real time, allowing them to be more flexible, responsive and efficient.”

Prior to joining Pyxis Mobile, Tyrrell spent seven years as the Vice President of Worldwide Sales at 170 Systems, Inc., a business process automation software company. Having worked at five startups throughout his career, Tyrrell has gained experience growing several innovative technology companies and successfully implementing go-to-market strategies for businesses such as Parametric Technology Corporation and ArrowPoint Communications. With multiple successful exits under his belt, Tyrrell joins Pyxis Mobile fully armed with the skills and know-how that is necessary to take the mobile application platform company to the next level. Tyrrell will report directly to Steven Levy, CEO of Pyxis Mobile.

“With the wide breadth of industries Pete’s sold to in the past and his proven track record in driving growth initiatives, I am confident that he has the necessary background and experiences to effectively deliver the Pyxis Mobile solution to our customers,” commented Levy. “As the company is experiencing high demand from enterprises around the globe, Pete will provide the strategic vision and leadership needed to fully capitalize on these opportunities.”

While Tyrrell is the newest addition to the Pyxis Mobile leadership team, the company’s ongoing success has attracted several of the most talented mobile technology employees in the marketplace. Overall, Pyxis Mobile’s headcount grew more than 20 percent in 2010. The company continues to hire aggressively across all business functions in 2011, and was identified by the Boston Business Journal as one of the Massachusetts technology companies helping to stimulate the economy.

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