During the last decade, loyalty and reward management systems have evolved from simple tools designed to collect loyalty points and exchange them for low quality goods, to sophisticated systems and platforms supporting the most critical business processes of customer database management and active churn prevention. The new version of Comarch Loyalty Management enables for the development of effective, unique loyalty programs for residential, SOHO, SMEs and enterprise segments. It also provides the possibility of extending customer interaction to multiple touch points. Comarch Loyalty Management directly supports various channels of communication such as email, SMS, POS, call center and customer portal. Thanks to modern rule-based mechanisms, advanced customer profile management features and a user-friendly drag & drop interface even the most complicated loyalty program can be easily developed, ran and tracked by marketers and product managers.
Piotr Machnik, EVP Product Management & Marketing at Comarch's Telecommunications Business Unit, says: "We are observing an increase in the saturation of the telecom market which drives CSPs to look for new methods of lowering customer retention costs and attracting customers attention to next generation telecommunication and content-based services. This is why we prepared a special offer for telecoms, based on our Comarch Loyalty Management suite, which has been on the retail market for over 10 years now. Based on our experience in the BSS/CRM domain and cooperation with marketing departments of leading mobile and multi-service operators, we adjusted Comarch Loyalty Management to the requirements of the telecom market. We believe customer retention is one of the strongest strategic priorities for operators right now and therefore we meet their business needs with a dedicated loyalty software."
Comarch Loyalty Management supports the entire process of creating and maintaining loyalty programs, from communication with participants, logistics, creation of business rules and analysis of data, to cooperation with telecom or content providers, as well as global loyalty program operators. It can be applied to programs of various scales, both multi-partner and stand-alone, according to the needs of the telecom operator. The application enables defining and administering loyalty programs and provides intuitive servicing of client accounts, contacts, rewards and promotions. One of the advantages of Comarch Loyalty Management is the possibility of delivery and deployment as a stand-alone, fully functional component, as well as a pre-integrated part of the Comarch BSS portfolio.