Yvonne will primarily be responsible for the global marketing strategy of SRL Global, helping to lead the company into its next stage of growth. Yvonneâs main focus will be to raise the brand awareness and profile of SRL Global, whilst also developing the marketing and client service function in-house.
Yvonne has a strong background in marketing and client services within the financial industry, having previously worked in that very area as a consultant at a Geneva-based independent asset and wealth management company, playing a key role in establishing the business from inception. Until January 2009, Yvonne worked for Renaissance Investment Management, an investment manager specialising in emerging market funds, as Head of International Marketing & Client Services. She was also a member of the Communications Board of the Renaissance Group. In that role, she established a new international client service and marketing department, with a specific focus on the EMEA region. Prior to Yvonneâs appointment at Renaissance she was Head of Client Service & Marketing at Fauchier Partners (2004-2007) and also held the position of Institutional business manager and marketing associate for the fund of funds business at Gartmore Investment Management.
Neil Puri, CEO of SRL Global, said âI am very pleased to welcome Yvonne to SRL Global. With her extensive experience in marketing and client services in the financial industry Yvonne will be an invaluable addition to the team and pivotal in advancing SRLâs growth as a leading player in the market. SRL Global recently announced the appointment of ex-NAPF Chairman Robin Ellison to their Executive Advisory Board, a significant appointment to advance their position in the pensions, family offices and wealth industries, reinforcing that SRL are an expanding and developing company in the global market.