Brady is implemented by Fjordkraft for integrated end user energy pricing and risk management

London - 21 December 2011

Brady plc (BRY.L), the leading global provider of trading, risk management and settlement solutions to the energy, metals and commodities sectors, announced today that Fjordkraft, a Norwegian retail distribution company, has implemented Brady's new Sales Manager solution to support Fjordkraft's operations for pricing and risk management of end-user contracts.

One of the largest end-user businesses in Norway, Fjordkraft is supporting a growing number of Norwegian households and industrial businesses. The company has implemented the latest generation of Brady's Elviz ETRM product suite to support its retail business. The implementation includes Brady's Elviz ETRM as well as the Brady Energy Sales Manager.

Brady Energy’s Sales Manager belongs to Brady Energy’s latest product suite offering, providing a sales support solution for the electricity retail business. It empowers the salesforce through interactive deal configuration, real-time volume profile pricing, using Brady’s real-time forward curves, market price sensitivity visualisation and simplified deal and offer management. The easy-to-use, interactive web interface features a best-case, likely and worst-case cost scenario graph for immediate decision support.

A Fjordkraft spokesperson said, "It is imperative to have the correct systems and controls in place to support our retail pricing operations and risk management processes. Brady's experience and track record of providing world-class commodity trading and risk management solutions gave us the confidence that they were the obvious partner of choice for our trading operations. A sophisticated trading and risk management system, with an integrated Sales Manager, enabling continuous contract synchronisation with Elviz ETRM, offered us the reassurance of being able to hedge customer positions, whilst ensuring consistent and up-to-date risk reporting and portfolio management.” Continuing, the spokesperson added, “Our sales team are totally impressed by the Brady Energy Sales Manager, which is reliably up-to-date, easily accessible and simple to understand. We anticipate that the implementation of Brady’s real-time pricing engine will facilitate a significant boost in our electricity retail sales.”

Gavin Lavelle, CEO of Brady Plc, commented: "Growing requirements in pricing and risk management for end-user companies are of paramount importance for a competitive player in this sector. As a result, we are seeing more and more companies coming to Brady seeking solutions which enable them to track the full life-cycle of a deal as well as offer real-time risk analysis and monitoring across exchange-traded and OTC contracts. I am delighted Fjordkraft has chosen Brady to provide the infrastructure to support its new derivatives trading operations. It is a clear endorsement of Brady as a leading technology supplier and evidence of our dominant position as the major provider of specialist trading and risk management solutions to the world's commodity markets."

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